Spareroom
Disciplines:
Identity, Website and Campaign
Agency:
SpareRoom is the UK’s leading flat and house share site with over 7 million users. With a
renewed focus on growing the US business and new competition entering the market, they
recognised they needed to build a more emotional connection with audiences.
I helped to create the new visual identity around the concept of a balanced home and the brand
concept of ‘Find Home Together’. Working closley with Colophon Foundry I led the project to
create a custom typeface for the project; SpareRoom Sans. The typeface emphasises the
diversity of personalities within a house using alternate characters.
I also led the digital update working closely with Spareroom’s development and UX teams,
running workshops and redesigning their app and website.
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