Defining the true meaning of home for SpareRoom and its global user base

Info +

Spareroom

Disciplines:

Identity, Website and Campaign


Agency:

Idea is Everything ↝

SpareRoom is the UK’s leading flat and house share site with over 7 million users. With a renewed focus on growing the US business and new competition entering the market, they recognised they needed to build a more emotional connection with audiences.

I helped to create the new visual identity around the concept of a balanced home and the brand concept of ‘Find Home Together’. Working closley with Colophon Foundry I led the project to create a custom typeface for the project; SpareRoom Sans. The typeface emphasises the diversity of personalities within a house using alternate characters.

I also led the digital update working closely with Spareroom’s development and UX teams, running workshops and redesigning their app and website.

Spareroom


Disciplines:

Identity, Website and Campaign


Agency:

Idea is Everything ↝


SpareRoom is the UK’s leading flat and house share site with over 7 million users. With a renewed focus on growing the US business and new competition entering the market, they recognised they needed to build a more emotional connection with audiences.

I helped to create the new visual identity around the concept of a balanced home and the brand concept of ‘Find Home Together’. Working closley with Colophon Foundry I led the project to create a custom typeface for the project; SpareRoom Sans. The typeface emphasises the diversity of personalities within a house using alternate characters.

I also led the digital update working closely with Spareroom’s development and UX teams, running workshops and redesigning their app and website.


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Aberdeen→Armagh → Bangor → Bath → Belfast → Birmingham →Bradford → Brighton and Hove → Bristol → Cambridge → Canterbury → Cardiff → Carlisle → Chester → Chichester → Coventry → Derby → Dundee → Durham → Edinburgh → Ely → Exeter → Glasgow → Gloucester → Hereford → Inverness → Kingston upon Hull → Lancaster → Leeds → Leicester → Lichfield → Lincoln → Lisburn → Liverpool → Londonderry → City of London → Manchester → Newcastle upon Tyne → Newport → Newry → Norwich → Nottingham → Oxford → Peterborough → Plymouth → Portsmouth → Preston → Ripon → Salford → Salisbury → Sheffield → Southampton → Stirling → St Davids → St Albans → Stoke-on-Trent → Sunderland → Swansea → Truro → Wakefield → Wells → Westminster → Winchester → Wolverhampton → Worcester York
 
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