Defining the true meaning of home for SpareRoom and its global user base

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Spareroom

Disciplines:

Identity, Website and Campaign


Agency:

Idea is Everything

SpareRoom is the UK’s leading flat and house share site with over 7 million users. With a renewed focus on growing the US business and new competition entering the market, they recognised they needed to build a more emotional connection with audiences.

I helped to create the new visual identity around the concept of a balanced home and the brand concept of ‘Find Home Together’. Working closley with Colophon Foundry I led the project to create a custom typeface for the project; SpareRoom Sans. The typeface emphasises the diversity of personalities within a house using alternate characters.

I also led the digital update working closely with Spareroom’s development and UX teams, running workshops and redesigning their app and website.

Spareroom


Disciplines:

Identity, Website and Campaign


Agency:

Idea is Everything


SpareRoom is the UK’s leading flat and house share site with over 7 million users. With a renewed focus on growing the US business and new competition entering the market, they recognised they needed to build a more emotional connection with audiences.

I helped to create the new visual identity around the concept of a balanced home and the brand concept of ‘Find Home Together’. Working closley with Colophon Foundry I led the project to create a custom typeface for the project; SpareRoom Sans. The typeface emphasises the diversity of personalities within a house using alternate characters.

I also led the digital update working closely with Spareroom’s development and UX teams, running workshops and redesigning their app and website.


 
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