Identity, Website and Campaign
Founded in 1975 in Leeds, UK, Moda in Pelle are both a designer and retailer of women’s footwear and fashion accessories. Their products sell at over 60 stores, concessions and a online. They were looking to take their 40+ year foundation into the future by becoming more brand-led.
I helped them embed the idea of ‘naturally individual’ into the revitalised brand, reflecting the unique qualities of their collections and their customers to feel effortlessly stylish. I helped to define their brand identity along with a range supporting of ‘marble’ hues to reflect the natural, yet individual aspects of the brand. I also helped to create a series of symbols, patterns, textures and materials that tell the ‘naturally individual’ story from end-to-end. Creating iconic designs across all the branded touchpoints, making them as desirable as the product itself.