Building a Bold and Meaningful Business for Eight Roads

Info +

Eight Roads

Disciplines:

Naming, Identity, Photography Art Direction and Digital Design


Agency:

Idea is Everything

Eight Roads is the proprietary investment arm of Fidelity International Limited. Investments include Alibaba, Not On The High Street, and Wahanda. They work closely with business owners and entrepreneurs to build businesses over the long term. We captured this shared ethos in a new mission statement and used it as a basis to create the name Eight Roads.

Their investments are more considered and the results are more meaningful. This approach is opposite to many investment businesses who are trapped in fund cycles. We came to call it ’Wealth to the power of time’, which became shorthand for the new brand symbol combining a figure eight with an infinity loop. The idea helped to lead the creative across print applications, to the website site which we built with a partner digital agency. We also worked with Lee Mawsley to conduct a global photoshoot to capture the essences of all Eight Roads locations.

Eight Roads


Disciplines:

Identity, Website and Campaign


Agency:

Idea is Everything


Eight Roads is the proprietary investment arm of Fidelity International Limited. Investments include Alibaba, Not On The High Street, and Wahanda. They work closely with business owners and entrepreneurs to build businesses over the long term. We captured this shared ethos in a new mission statement and used it as a basis to create the name Eight Roads.

Their investments are more considered and the results are more meaningful. This approach is opposite to many investment businesses who are trapped in fund cycles. We came to call it ’Wealth to the power of time’, which became shorthand for the new brand symbol combining a figure eight with an infinity loop. The idea helped to lead the creative across print applications, to the website site which we built with a partner digital agency. We also worked with Lee Mawsley to conduct a global photoshoot to capture the essences of all Eight Roads locations.


 
Projects↓ Info Contact Hustles

Satellite 414

Brand Identity, Typeface Design
& Digital Design

Build A Bear

Brand Identity, Typeface Design
& Environmental

ACMOGRAPH

Brand Identity, Digital Design
& Build

Spareroom

Brand Identity, Digital Design
& Campaign

Hilo Yoga

Brand Identity, Naming
Digital Design & Build

Made in Parallel

Brand Identity

Embla Architecture

Brand Identity & Digital Design

Moda in Pelle

Brand Identity, Packaging & Campaign

Astre

Brand Identity, Naming
& Digital Design

Tutti&Co

Brand Identity, Art Direction
& Packaging

EightRoads

Brand Identity, Art Direction
& Digital Design

Cashplus

Brand Identity, Digital Design
& App Design

N2 Asset Management

Brand Identity, Digital Design
& Build

Logos and Wordmarks

1989 > 2019