Eight Roads
Disciplines:
Naming, Identity, Photography Art Direction and Digital Design
Agency:
Idea is Everything ↝
Eight Roads is the proprietary investment arm of Fidelity International Limited. Investments include Alibaba, Not On The High Street, and Wahanda. They work closely with business owners and entrepreneurs to build businesses over the long term. We captured this shared ethos in a new mission statement and used it as a basis to create the name Eight Roads.
Their investments are more considered and the results are more meaningful. This approach is opposite to many investment businesses who are trapped in fund cycles. We came to call it ’Wealth to the power of time’, which became shorthand for the new brand symbol combining a figure eight with an infinity loop. The idea helped to lead the creative across print applications, to the website site which we built with a partner digital agency. We also worked with Lee Mawsley to conduct a global photoshoot to capture the essences of all Eight Roads locations.
Eight Roads
Disciplines:
Identity, Website and Campaign
Agency:
Idea is Everything ↝
Eight Roads is the proprietary investment arm of Fidelity International Limited. Investments include Alibaba, Not On The High Street, and Wahanda. They work closely with business owners and entrepreneurs to build businesses over the long term. We captured this shared ethos in a new mission statement and used it as a basis to create the name Eight Roads.
Their investments are more considered and the results are more meaningful. This approach is opposite to many investment businesses who are trapped in fund cycles. We came to call it ’Wealth to the power of time’, which became shorthand for the new brand symbol combining a figure eight with an infinity loop. The idea helped to lead the creative across print applications, to the website site which we built with a partner digital agency. We also worked with Lee Mawsley to conduct a global photoshoot to capture the essences of all Eight Roads locations.
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