Taking global kids brand from the high street to Wall Street.

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Build A Bear

Disciplines:

Identity Update, Custom Typeface and Global Roll-out


Agency:

Idea is Everything

Build A Bear is an experience-led retailer founded in 1997 who pioneered an interactive process in which a stuffed animal of choice is assembled and customised during a store visit. It has over 400 stores across the US, Europe, Asia, Australia, Africa, Middle East & Mexico.

I worked with them on their global brand refresh including creating a new identity system with a new bear icon, a refreshed colour palette, custom illustrations, photography shoot and bespoke typeface. To create the typeface I worked closely with typographer Mitja Miklavcic.

Build A Bear


Disciplines:

Identity Update, Custom Typeface and Global Roll-out


Agency:

Idea is Everything


Build A Bear is an experience-led retailer founded in 1997 who pioneered an interactive process in which a stuffed animal of choice is assembled and customised during a store visit. It has over 400 stores across the US, Europe, Asia, Australia, Africa, Middle East & Mexico.

I worked with them on their global brand refresh including creating a new identity system with a new bear icon, a refreshed colour palette, custom illustrations, photography shoot and bespoke typeface. To create the typeface I worked closely with typographer Mitja Miklavcic.


 
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& Build

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& Campaign

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1989 > 2019