Identity, Website and Campaign
Astre is a luxury residential development in the Ploenchit area of Bangkok. It provides its tenants with a multitude of luxury features. This central location allows residence an unparalleled access point to explore the city.
I helped to create the name, it refers to a star of the light of the city, celebrating the location. The visual identity’s vertical alignment and unique ‘A’ was built around the aspirational brand idea ‘Define your Direction’. This visual treatment is used as a device across branded elements within headlines and direction of photography.